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Italian
Americans are an untapped
consumer market. According
to the U.S. Census Bureau,
Italian Americans are above
the national median in their
levels of education and income.
Median Annual Income: Italian Americans: $61,300 /
National Median: $50,000
*Education: Italian Americans: 57% / National
Average: 53%
*High school and beyond
Most Italian
Americans (88%) live in or
near a big city, have small
families (one child), low
divorce rates (8%) and white
collar jobs (66%).
U.S.
Census Bureau Statistics:
Nearly
16 million people identified themselves as Italian
American in the last U.S. census.
Italian
Americans constitute six percent (6%) of the U.S. population.
Italian Americans are the nation’s fourth largest
European ancestry group.
Italian Americans are the only European group whose
population has increased in the last decade. (15 million
in 1990; 16 million in 2000.]
Italian is the fourth European language most spoken
in U.S. homes.
ITALIAN
AMERICA is the most widely
read magazine in the United
States for people of Italian
heritage.
Advertising
Opportunities
Italian
America magazine has an estimated readership of more
than 180,000 nationwide. Readers include OSIA members
and supporters, subscribers, as well as government and
corporate leaders, the media and Italian American celebrities.
No other publication in the Italian American community
offers as wide a distribution, the variety of coverage
and the appeal of Italian America. The cost of reaching
our readers is less than 1 cent per person.
To download and print a copy
of the advertising rate card
click here.
Readership
Circulation:
65,000
Estimated Readership:
More than 180,000 nationwide.
Reader Profile: OSIA
members, supporters and
subscribers as well as
members of Congress,
celebrities, government
officials, corporate
leaders and memebers
of the press.
Reader
Demographics and Interests
•
50% female
• 56% under 65 years of age
• 65% with annual
household incomes over
$50,000
• 65% with some college or technical/professional
education
• 75% speak some Italian, and 80% are interested
in increasing their skills
In
Any Given Year:
•
68% purchase Italian food products
• 66% purchase Italian wines
• 35% purchase books on Italian-American history
and culture
• 27% purchase a new automobile
• 22% purchase Italian-designer clothing
• 21% watch an Italian
films
• 20% purchase new long-distance phone service
• 20% purchase computer hardware and software
• 24% travel to Italy
• 12% take an Italian language course
Advertising
Rates
| Ad
Size |
Width |
Depth |
1X |
4Xs
or More |
| Cover
(Bleed) |
8.375" |
11.125" |
$3,000 |
$2,700 |
| Full
Page |
7.5" |
9.75" |
$2,500 |
$2,250 |
| Half
Page (H/V) |
7.5" |
4.75" |
$1,500 |
$1,350 |
| Third
Page (V) |
2.25" |
9.5" |
$1,000 |
$900 |
| Third
Page (Sq) |
4.75" |
4.75" |
$1,000 |
$900 |
| Quarter
Page (H) |
7.5" |
2.25" |
$750 |
$675 |
| Quarter
Page (H/V) |
5.0" |
3.75" |
$750 |
$675 |
| Sixth
Page |
2.25" |
4.75" |
$500 |
$450 |
H = Horizontal V= Vertical
Business Reply Cards (Furnished):
$6 per 1,000 copies plus a
full-page ad.
Film: Right Reading,
Emulsion side down
Electronic Files: JPG,
TIF, EPS (with fonts) or PDF
Click Here for SPECIAL ADVERTISING BONUS!
Production Schedule
Issues: Winter, Spring, Summer, Fall
Mail Drop: January,
April, July, Octover
Ad Agreements: Due
45 days prior to mail drop
Ad Payments: Due
45 days prior to mail drop
Ad Mechanicals: Due
30 days prior to mail drop
PRODUCTION
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Production:
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Trim-size:
8.25" wide by 10.875"
Line screen: 133 maximum
Binding: Saddle-wire stitched
Printing: high-speed web press
Paper: Cover
is on 80 lbs #3; editorial
is on 60 lbs #4 groundwood
paper with a 133-line
screen maximum and
saddlewire stitched.
Efforts are made to use recycled and non-toxic
materials.
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| | Mechanicals: |
Acceptable
formats:
Camera-ready copy
Floppy disk, ZIP disk, CD-ROM (send match print)
Film negatives (right-reading, emulsion side down;
include match print)
E-mail (ddesanctis@osia.org)
Save/send electronic files as TIF, EPS (with fonts),
JPG or PDF.
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Design: |
Italian
America magazine provides
design services to
advertisers at competitive
rates.
Design charges are separate
and not discounted.
Advertiser is responsible for all design and material
charges incurred.
|
| | Discounts: |
Advertising
agencies: 15% discount.
-Provided to recognized advertising agencies supplying
complete camera-ready art or film and assuming payment
responsibility.
OSIA members: 15% discount.
Advertisers: Receive
a frequency discount
of 10% for four (4) consecutive
ads. Discount is applied
immediately to ads paid
in full in advance. Otherwise,
the discount is applied
to the fourth ad in the
series.
Design charges are not
discounted.
Only one
discount per ad is applied.
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TERMS
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Placement:
|
Back-cover
placement, add 15%.
All cover placements are on a first-come basis.
Efforts are made to
honor all placements
requests, depending
on availability. Requests
honored on a first-come,
first-served basis.
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Ad
Contracts: |
Must
be signed by both parties to printing. Failure by
advertiser to return signed contract by time of
printing may result in ad being pulled.
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Payment: |
Payment
per ad must be made
in advance unless credit
has been approved by
OSIA. Invoices are
due upon receipt. Invoices
will be considered
delinquent after 30
days from the invoice
date and will be subject
to a monthly 1.5% finance
charge (18% per annum)
or the maximum allowed
by law.
In the event of nonpayment within our terms, the
advertiser or agency agrees to pay all collection
costs resulting from collection efforts on the delinquent
balance, including interest and reasonable attorney's
fees.
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Editorial Privilege
All advertising is subject
to the publisher's approval.
Italian America reserves the
right to reject any advertisement
containing offensive materials
or deemed to be contrary to
the OSIA. Advertisements for
certain products, including
tobacco, liquor and insurance,
will be reviewed on an individual
basis.
Contact information for advertisers:
Italian America magazine
ATTN: Dona De Sanctis, Editor
219 E St., NE
Washington, DC 20002
202/547-2900
(202) 547-1492 (fax)
ddesanctis@osia.org
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