Italian America® Magazine

 

 

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Advertise

Italian America® is the most widely read magazine in the United States for people of Italian heritage.

Italian America® has an estimated readership of more than 180,000 nationwide. Readers include OSIA members and supporters, subscribers, as well as government and corporate leaders, the media and Italian American celebrities.

No other publication in the Italian American community offers as wide a distribution, the variety of coverage and the appeal of Italian America®. The cost of reaching our readers is less than 1 cent per person.

To Advertise:

For information on how to advertise in Italian America®, please call 202-547-2900 or e-mail italianamerica@osia.org. OSIA members and repeat advertisers will receive a special discount!

Profile of Italian Americans

Italian Americans are an untapped consumer market. According to the U.S. Census Bureau, Italian Americans are above the national median in their levels of education and income.

Median Annual Income: Italian Americans: $61,300 / National: $50,000

Education (high school and beyond): Italian Americans: 57% / National: 53%

Most Italian Americans (88%) live in or near a big city, have small families (one child), low divorce rates (8%) and white collar jobs (66%).

U.S. Census Bureau Statistics:

Readership Profile

Reader Demographics

Reader Interests

Advertising Information

Print advertising brochure

Rates

Ad Size
Width
Depth
1X
4Xs or More (price per placement)
Cover (Bleed)
8.375"
11.125"
$3,000
$2,700
Full Page
7.5"
9.75"
$2,500
$2,250
Half Page (H/V)
7.5"
4.75"
$1,500
$1,350
Third Page (V)
2.25"
9.5"
$1,000
$900
Third Page (Sq)
4.75"
4.75"
$1,000
$900
Quarter Page (H)
7.5"
2.25"
$750
$675
Quarter Page (H/V)
5.0"
3.75"
$750
$675
Sixth Page
2.25"
4.75"
$500
$450
Business Reply Cards (Furnished): $6 per 1,000 copies plus a full-page ad.

H = Horizontal V= Vertical

Production Schedule

Issue
Mail Drop
Mechanicals Due
Ad Agreement & Payment Due
Winter
Jan. 10
Dec. 1
Nov. 1
Spring
April 10
March 1
Feb. 1
Summer
July 10
June 1
May 1
Fall
Oct. 10
Sep. 1
Aug. 1

Production Specs

Production:
Trim-size:
Line screen:
Binding:
Printing:
Paper:
8.25" wide by 10.875"
133 maximum
Saddle-wire stitched
High-speed web press
Cover is 80 lbs #3; editorial is 60 lbs #4 groundwood paper
Efforts are made to use recycled and non-toxic materials.
Mechanicals:

Acceptable formats:

  • Camera-ready copy

  • Film negatives (right-reading, emulsion side down; include match print)

  • Save/send electronic files as TIF, EPS (with fonts), JPG or PDF.

  • Resolution: 300 dpi or higher

  • Floppy disk, ZIP disk, CD-ROM (send match print)

  • E-mail mfisher@osia.org

Design:
  • Italian America® magazine provides design services to advertisers at competitive rates.

  • Design charges are separate and not discounted.

  • Advertiser is responsible for all design and material charges incurred.

Terms

Placement:
  • Back-cover placement, add 15%.

  • All cover placements are on a first-come basis.

  • Efforts are made to honor all placements requests, depending on availability.

  • Requests honored on a first-come, first-served basis.

Ad Contracts:
  • Must be signed by both parties prior to printing.

  • Failure by advertiser to return signed contract by time of printing may result in ad being pulled.

Payment:
  • Payment per ad must be made in advance unless credit has been approved by OSIA.

  • Invoices are due upon receipt.

  • Invoices will be considered delinquent after 30 days from the invoice date and will be subject to a monthly 1.5% finance charge (18% per annum) or the maximum allowed by law.

  • In the event of nonpayment within our terms, the advertiser or agency agrees to pay all collection costs resulting from collection efforts on the delinquent balance, including interest and reasonable attorney's fees.

Discounts:
  • Advertising agencies: 15% discount. Provided to recognized advertising agencies supplying complete camera-ready art or film and assuming payment responsibility.

  • OSIA members: 15% discount.

  • Advertisers: Receive a frequency discount of 10% for four (4) consecutive ads. Discount is applied immediately to ads paid in full in advance. Otherwise, the discount is applied to the fourth ad in the series.

  • Design charges are not discounted.

  • Only one discount per ad is applied.

Editorial Privilege:

All advertising is subject to publisher's approval. Italian America® reserves the right to reject any advertisement containing offensive materials or deemed to be contrary to the OSIA. Advertisements for certain products, including tobacco, liquor and insurance, will be reviewed on an individual basis.