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Italian America is the most widely read magazine in the United States for people of Italian heritage.
Italian America has an estimated readership of more than 180,000 nationwide. Readers include OSIA members and supporters, subscribers, as well as government and corporate leaders, the media and Italian American celebrities.
No other publication in the Italian American community offers as wide a distribution, the variety of coverage and the appeal of Italian America. The cost of reaching our readers is less than 1 cent per person.
For information on how to advertise in Italian America magazine, contact Pat Rosso at 215-206-4678 or pieassociates@comcast.net. OSIA members receive a special 15% discount. Repeat advertisers (four consecutive ads) also receive a discount.
Italian Americans are an untapped consumer market. According to the U.S. Census Bureau, Italian Americans are above the national median in their levels of education and income.
Median Annual Income: Italian Americans: $61,300 / National: $50,000
Education (high school and beyond): Italian Americans: 57% / National: 53%
Most Italian Americans (88%) live in or near a big city, have small families (one child), low divorce rates (8%) and white collar jobs (66%).
Nearly 16 million people identified themselves as Italian American in the last U.S. census.
Italian Americans constitute six percent (6%) of the U.S. population.
Italian Americans are the nation's fourth largest European ancestry group.
Italian Americans are the only European group whose population has increased in the last decade. (15 million in 1990; 16 million in 2000.)
Italian is the fourth European language most spoken in U.S. homes.
Circulation: 65,000
Estimated Readership: More than 180,000 nationwide
Reader Profile: OSIA members, supporters and subscribers as well as members of Congress, celebrities, government officials, corporate leaders and members of the press.
50% female
56% under 65 years of age
65% with annual household incomes over $50,000
65% with some college or technical/professional education
75% speak some Italian, and 80% are interested in increasing their skills
In Any Given Year:
68% purchase Italian food products
66% purchase Italian wines
35% purchase books on Italian-American history and culture
27% purchase a new automobile
22% purchase Italian-designer clothing
21% watch an Italian films
20% purchase new long-distance phone service
20% purchase computer hardware and software
24% travel to Italy
12% take an Italian language course
H = Horizontal V= Vertical
Acceptable formats:
Camera-ready copy
Film negatives (right-reading, emulsion side down; include match print)
Save/send electronic files as TIF, EPS (with fonts), JPG or PDF.
Resolution: 300 dpi or higher
Floppy disk, ZIP disk, CD-ROM (send match print)
E-mail ddesanctis@osia.org
Italian America magazine provides design services to advertisers at competitive rates.
Design charges are separate and not discounted.
Advertiser is responsible for all design and material charges incurred.
Back-cover placement, add 15%.
All cover placements are on a first-come basis.
Efforts are made to honor all placements requests, depending on availability.
Requests honored on a first-come, first-served basis.
Must be signed by both parties prior to printing.
Failure by advertiser to return signed contract by time of printing may result in ad being pulled.
Payment per ad must be made in advance unless credit has been approved by OSIA.
Invoices are due upon receipt.
Invoices will be considered delinquent after 30 days from the invoice date and will be subject to a monthly 1.5% finance charge (18% per annum) or the maximum allowed by law.
In the event of nonpayment within our terms, the advertiser or agency agrees to pay all collection costs resulting from collection efforts on the delinquent balance, including interest and reasonable attorney's fees.
Advertising agencies: 15% discount. Provided to recognized advertising agencies supplying complete camera-ready art or film and assuming payment responsibility.
OSIA members: 15% discount.
Advertisers: Receive a frequency discount of 10% for four (4) consecutive ads. Discount is applied immediately to ads paid in full in advance. Otherwise, the discount is applied to the fourth ad in the series.
Design charges are not discounted.
Only one discount per ad is applied.
All advertising is subject to publisher's approval. Italian America reserves the right to reject any advertisement containing offensive materials or deemed to be contrary to the OSIA. Advertisements for certain products, including tobacco, liquor and insurance, will be reviewed on an individual basis.
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